OMG, Subject Lines

If you’ve ever done email marketing, first let me tell you I’m sorry. I’m so sorry for the things that were said about you in the unsubscribe comments. Maybe some day we can cry together over it in a bathroom stall.

SECOND, you know how hard it is to write a subject line. It has to be snazzy, attention-getting, scream “I’M NOT SPAM” (hey, I might try that one!) and score 100 on the subject line test application. In a fit of desperation after scoring low on 10 other ideas and scanning the email for words I could use, I typed in “Register now to evolve!”

It scored 100…


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